Amanda Schlumpf

Executive Litigation Profile

Senior strategic marketing executive and federal court-tested expert witness with 20+ years of operational leadership spanning agency management, paid search ad bidding algorithms, multi-channel attribution, impression-to-revenue damages, and DTC operational cost modeling. Testifying expert experience in federal district court (N.D. Cal., D.N.J., W.D. Tex., N.D. Ill.) and AAA commercial arbitration.

Daubert Challenge Overruled

In U.S. federal district court, an opposing motion to exclude expert testimony under Rule 702 / Daubert was denied. The challenged methodology concerned digital marketing execution, paid search keyword ad bidding, and search engine optimization (SEO) analysis in a trademark dispute.

Core Technical Specializations

• Impression-to-Revenue Conversion Modeling
• DTC Operational Cost Validation (Soup-to-Nuts)
• Trademark & Keyword Ad Bidding
• Reverse Confusion & Brand Dilution
• GA4 & Ad Tech Server Audits
• Multi-Touch Attribution Modeling

Litigation & Arbitration Experience

• Amarussein Investments (Tolkowsky) v. Signet Jewelers Brands Ltd.
  AAA Commercial Arbitration
• The Cookie Department, Inc. v. ONE Brands, LLC (Hershey Co.)
  U.S. District Court, Northern District of California
• What A Smoke, LLC v. Duracell US Operations, Inc.
  U.S. District Court, District of New Jersey
• Baylor University v. Vintage Brand, LLC, et al.
  U.S. District Court, Western District of Texas
• Madison Street Properties v. Marcus Corp.
  U.S. District Court, Northern District of Illinois
• Kenco Sales v. VersaBucket, LLC
  District Court of Texas